FAN ENGAGEMENT, AUDIENCE DEVELOPMENT & COMMUNITY
I make people want to join in.
For 25+ years, I’ve built audiences and communities across entertainment, digital media, live experiences and mission-driven organizations. I create the strategies, stories and experiences that turn attention into participation, participation into loyalty, and fans into the kind of people who bring someone else along.
Because the best communities don’t just consume what you create. They care about it, participate in it and invite other people in.
what i bring to the team
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I create ways for fans to find each other, join in and feel like they’re part of something bigger.
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I build communities people want to join, stick around for and bring their friends into.
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I tell human stories that make big missions feel personal, meaningful and worth sharing.
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Give me a good “What if we…?” and I’ll figure out how to make it happen, and make people want in.
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I turn what we know about our audience into better decisions about how we reach them, serve them and keep them connected.
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I design and host experiences that turn a crowd into a community and a great night into “you had to be there.”
Want the receipts?
I’ve spent 25+ years building audiences, communities, content and experiences across entertainment, digital media, live events and Christian organizations. The résumé has the details.
Where Strategy Meets Spirit
I’m Indi. Nice to meet you.
I believe that internet friends are real, and it’s never too late to try something new.
I love putting together an outfit, trying new things, and giving great gifts. I’m always on the hunt for the perfect playlist, a good pop culture conversation, and jeans that fit just right.
I write nostalgic, personal essays at Today By The Way on Substack.